Connecting the Drinks Trade
Join 10,000+ drinks trade professionals at the UK's biggest drinks trade event.
Taking place at Olympia London on 19th – 21st May 2025, this progressive fair is your direct route to innovative wines, strategic insights, and unparalleled networking.
Secure your ticket to the drinks trade's most important event.
Introducing our new spirits event - Signature Serve
The spirits world demands its own spotlight – and we're delivering it. Signature Serve, our premium spirits and mixers show, will debut at the London Wine Fair.
At the helm of this exciting event are our two ambassadors: Millie Milliken, the award-winning drinks and hospitality writer, and Liam Davy, Head of Bars at Hawksmoor Restaurants. Together, they'll bring a wealth of industry experience and will craft content that challenges conventions and ignites new possibilities in the spirits sphere
By uniting the worlds of wine and spirits under one roof, we're reinforcing London Wine Fair's status as the UK's most influential drinks exhibition.
LIVE EVENT
Discover Your Next Must-Stock Drinks at London Wine Fair 2025
Navigate the most important event for drinks trade buyers, featuring 400+ premium exhibitors across dedicated zones including:
- Esoterica: Exclusive wines from the UK's finest specialist importers
- Wines Unearthed: First-time UK importers with breakthrough potential
- Drinks Britannia: Cutting-edge home-grown drinks
- Mindful Drinking Experience: No and low drinks - essential for all bars, restaurants, pubs and stores
Plus, comprehensive industry sessions, masterclasses and targeted tastings.
London Wine Fair is the pace for discovering, tasting and sourcing the next generation of drinks market innovations.
London Wine Fair Essential Planner
We are committed to constantly improving the value of LWF for both visitors and exhibitors. All visitors and exhibitors will have access to:
- Intuitive show planner platform for seamless meeting scheduling
- Tailored search functionality to connect with your ideal exhibitors or visitors
- Precision-targeted networking opportunities
- Bottlebooks - the industry's most advanced digital wine data platform
Plus, exclusive buyer benefits:
- Hosted Buyer Programme returning stronger than ever
- Concierge Service for 50 top UK buyers
Transforming how professional buyers source, connect, and make strategic purchasing decisions.
A TASTE OF WHAT TO EXPECT
WHAT THE TRADE ARE SAYING...
The Fair has been a huge success again for us at Beyond Wines. We had so many important meetings at The Fair, with more customers and trade luminaries than I can count. We have seen all the major buyers over the last three days, including from: Tesco; Aldi; Sainsbury; Waitrose; Morrisons; Matthew Clark; Molson Coors; Mitchells and Butlers; and LWC Drinks to name just a few. And it is testament to London Wine Fair that they were all gathered in one place over the three days. Why more companies don’t exhibit is beyond me.
It’s the perfect place to pick up on the latest trends, to discover new initiatives and new concepts. New wines, high levels of quality. There’s a lot to learn.
This year’s London Wine Fair has been exceptional. We have had an amazing amount of real quality customers to our stand. Added to which, The Fair has a real sense of innovation and excitement.
All the big players are here today. We’ve had Tesco raving about our wines, we’ve had Sainsbury's over, you name it, it’s just an incredible few days
I liked the mix of exhibitors (ranging from currently in market to seeking representation), wonderful masterclasses, and exciting awards ceremonies! It's a great way to network, keep up to date on the industry and also develop new partnerships and business.
BUYERS WHO HAVE ATTENDED LWF INCLUDE...
