Why the wine business needs celebrity brands
Why the Wine Business Needs Celebrity and Artist brands - This session is pre-bookable
The Wine trade faces critical times - Brexit, Alcohol consumption and issues of relevance to consumers. The wine business has enjoyed many years of organic growth, those are well and truly now over.
In an era of unrivalled drinks choice, as well as product development (so beloved of the trade) brand owners, marketers, operators, distributors need to find new ways to engage younger (ie 20+) audiences, Millenial and Generation Z. How is your business going to do that and with who and with what?
UB40 featuring Ali and Astro have sold in excess of 70 million records and are in the middle of a world tour with dates as far way as New Zealand and as close as the O2, as well as many dates around the UK. Their track Red, Red Wine is an anthem of a generation which is still played hundreds of times a day across the globe. Ali picked grapes in Bordeaux when he was 17 and so when Eminent Life founder Jerome Jacober suggested a wine brand then it made sense! So Get the Rat out of mi kitchen, Bring Me Your Cup, oh Cherry Oh Baby and let’s talk Red, Red Wine!
This session is pre-bookable - click here