The building blocks
of the wine trade

21st - 23rd May 2018

Olympia London

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The ultimate event for the wine trade

Introducing the all-new London Wine Fair. Bigger, better and more inspiring than ever before.

Featuring over 14,000 wines from 40 countries, innovative tastings, critical masterclasses and a host of brand new features for 2018, London Wine Fair is an unmissable destination for anyone in the industry.

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Rioja launches new brand identity

Rioja launches new brand identity

In April 2018, the Denominación de Origen Calificada Rioja launched ts new brand identity and global message in the UK - Saber quién eres.

 

 

 

 

Rioja’s new global message seeks to maintain the region’s leadership in Spain and growth in foreign markets. The concept Saber quién eres, created by Spanish advertising agency Shackleton, directly translates as ‘Knowing who you are’. The concept is being presented globally and introduced to 11 key markets including Spain, the United Kingdom, Canada, China, Denmark, Germany, Ireland, Mexico, the Netherlands, Russia, Switzerland, and the United States.  Another key element of the new messaging is a series of illustrations by Riojan artist Carlos Corres which have been painted with wine from grapes native to Rioja including Tempranillo, Garnacha, Mazuelo, Maturana and Graciano. 
 
Ricardo Aguiriano, Marketing Director for the Consejo Regulador DOCa Rioja explained, “Saber quién eres is a concept that connects Rioja wine with consumers in an approachable manner. It is a concept that captures Rioja’s most intrinsic values including tradition, diversity and origin. With this new campaign, Rioja demonstrates that it rises far above short-lived trends.”
Register to attend London Wine Fair to visit Rioja this May, and don't miss the Wednesday afternoon tasting masterclass.