Innovation Zone schedule now live
The whole area is built around an open theatre hosting TED-style talks and panel discussions.
Some of the sessions you can attend:
- Consumers don’t just want to buy wine - they want to experience it
- It’s wine but not as we know it - how bourbon aged wines, fruit wines, blue wine are shaking up the usual reds, whites and roses
- Psychology of selling: It’s not what you say, but how and where you say it
You don’t need to book a space for these sessions, they are first-come, first-seated.
You can find the Innovation Zone timetables here: https://www.londonwinefair.com/visiting/whats-on/innovation-zone/