Our industry needs you! #benevolentcolours
The Benevolent will be at the fair with the campaign #benevolentcolours that aims to raise awareness of their ‘it could be me” campaign that aims to invite members of the trade to sign up by donating £5 per month.
So what is #benevolentcolours? On Tuesday 21st of May, the Benevolent proposes you to come to London Wine Fair dressed up in red, white or rosé (or a mix of all three) to show support to the campaign and to take a selfie and upload it to social media using the hashtag #benevolentcolours.
You will find the Benevolent at stand E60 alongside the Wine & Spirit Trade Association. Alongside you will find their photo booth, where you can complete your look with red, white and rosé accessories to jazz up your Instagram shot!
For every picture posted on social media, £1 will be donated to the Benevolent by the industry’s PR collaboration* behind this initiative. You too could pledge something, however small, all contributions are gratefully received.
You must be pre-registered to attend.
*Dillon Morrall, emma wellings pr, Limm Communications, Phipps and R&R Teamwork