Each year, some 3,000 on-trade visitors come to the LIWF.
They are trade wine and spirits buyers, sommeliers and
owners of restaurants, bars, hotels, clubs, pubs and catering
businesses.
They know that it's important to spend time sourcing new and
interesting wines to offer their customers, and that the Fair is
perfect for doing just that. Here are a few ideas of what the LIWF
can do for you:
- Discovery - thousands of wines to explore and taste
- Sommelier tastings and incredible events
- Experience - meet the actual winemaker of wines that you serve,
or want to serve in the future. Brilliant first-hand
knowledge.
- Network - some of the world's leading sommeliers and
restaurateurs are doing business at the Fair, who will you bump
into?
- Training - why not organise a trip for your new staff?
Improve their confidence, tasting technique and wine and spirits
knowledge.
Clearly, this is the tip of the iceberg. The important
thing is that you make sure that you make time to be there. Plan
your day in advance and you'll be amazed how much you can profit
from time spent at the LIWF.
Register today as a visitor.
