LIWF and Distil
Last week's London International Wine Fair and Distil were
reported a success by exhibitors and visitors alike. In the
face of a challenging economic environment, the show cemented its
position as essential to the UK and international wine and spirits
industries. Visitor figures (counted only once per person and
without exhibitor personnel) were slightly lower than 2011 at
13,431 compared to last year's 13,754.
Discovery was very much the theme for 2012, with exhibitors
coming from China for the first time, as well as from other
emerging producers such as Georgia, Lebanon, Moldova, Russia,
Slovenia and Turkey. The International Wine Challenge
Discovery Tasting featured 1,000 wines tailored to independent,
on-trade and multiple grocer sectors and a selection of over 50
Industry Briefings, seminars and masterclasses provided the trade
with valuable information from the experts. Innovation was
also a watch-word with the likes of Wine Stars and Tesco's Dragons
Den style selection high on the agenda.
James Murray, Event Director commented: "It's
safe to say that this has been our most challenging show to
date. Operating in a depressed economic climate is never
easy, but we feel the show stood up to its critics and continues to
provide a platform for doing business in the UK. Plans are already
underway to ensure 2013 ranks amongst the best shows to date and we
are already putting in place new features and confirming exhibitors
for next year."
Anne Burchett, Managing Director, Sopexa UK &
Ireland commented: "For our exhibitors, finding the time
to take advantage of the new LIWF initiatives isn't always easy,
but the general feeling was really positive- some even
commenting that they made more contacts in London than at
ProWein. Our Fast Track to France feature was busier than ever and,
despite those that try to play down the importance
of LIWF, the Fair has proved itself an essential,
must-attend event for anyone wanting to gain a 360 degree vision of
the market. Instant commercial results are harder to find these
days but we remain optimistic for the future."
Fiona Cochran, Marketing Director, Bibendum
commented: "We have put a lot of investment into the LIWF
with our brand new stand and believe it paid off, our producers
were very happy to be here and very positive about the UK Market.
Our show highlights include celebrating D'Arenberg's 100th
anniversary, our 30th Birthday and of course, The Queen's Diamond
Jubilee which we celebrated in style with our British Summer Time
Stephen Finch, Managing Director, Vagabond
Wines commented:"I look forward to LIWF every year. As in previous
years I made some good finds and managed to catch up with a bunch
of people in the trade."
Richard McKeown, UK Marketing Manager, Fratelli Martini
Secondo Luigi, commented: "We enjoyed a really encouraging
LIWF 2012. We were delighted to experience a lot of interest in
Canti Prosecco DOC in particular, whilst the introduction of new
wines such as Canti Moscato d'Asti DOCG, were also well
Mary Pateras, Owner, Eclectic Wines commented:
"We have had really good quality visitors to the stand, a great way
to celebrate our 10 years of trading; a steady stream from small
independent retailers to wine educators - a really nice mix."
Jeremy Rockett, Marketing Director, Gonzalez Byass
UK commented: "We had an absolutely fantastic show. We
find that being proactive and having plenty of events and new
product launches on our stand has meant that we got a lot of
traffic driving in to taste our products. We were worried that the
Thursday of the fair would be quiet but we had a very productive
day, real quality rather than quantity. Overall, the show had a
great array of masterclasses and seminars, we are proud to be a
part of a great institution, a great industry and one that is
moving with the times."
Ronan Sayburn MS, Director of Wine and Spirits, Hotel du
Vin commented: "This year's LIWF was one of the best for a
long while. Very interesting stands included the IWC, Wine Gang,
Union des Grands Crus plus the final of Sommelier of the Year and
the usual masterclasses. Lots to see and do. It seemed that more of
the lesser known wine regions had more presence too - Hungary,
Washington State, Uruguay and even Virginia. So a great opportunity
for sommeliers and wine buyers to discover something new. Makes the
trek out to Excel well worthwhile"
Richard Vose, Wine Buyer, Peckham & Rye
commented: ""It was a useful show for us and we have picked up a
couple of nice Italian wines and new Spanish too. Not enough
time to do everything I wanted, but I guess that's a good thing!
I thought it was pretty busy considering how quiet the trade
is at the moment."
Jo Wehring, UK Market Manager, WOSA commented:
"The 2012 LIWF was a successful event for Wines of South Africa.
The themed tasting pods on our stand attracted a wide audience and
the stand was very busy on all three days. Feedback from the agents
and producers who exhibited with us was positive overall, with
several companies committing to taking space in 2013. In tougher
times a generic stand offers good value for those who want to
reduce costs but still have a presence at the Fair, to meet with
press and customers."
The 2013 event will run from 20-22 May at ExCeL.
31st May 2012
For further information, please contact:
T: 07930 416
Each year, some 14,000 members of the trade visit LIWF to taste
the latest vintage and speak to producers and suppliers about their
Exhibiting at LIWF puts you face to face with independent and
multiple retailers, wholesalers, importers, restaurateurs,
sommeliers and publicans. More
With over 100 seminars, pop-up tastings, debates, masterclasses
and features running at LIWF, the opportunity to improve your
business is everywhere. More
Scan the qr code with your mobile to download the new LIWF app