Brintex, organiser of the LIWF and Distil, has announced that the 2013 show will now take place from 20th to 22nd May, incorporating Monday for the first time. The ExCeL-based show will run across Monday, Tuesday and Wednesday, instead of Tuesday to Thursday as a result of extensive research and feedback from both visitors and exhibitors over the summer. Exhibition director, Ross Carter, commented: "we have had an overwhelmingly positive response that Monday would be preferable to Thursday. As a result of the change, we are expecting to attract a greater number of the on-trade as well as independents who tend to be quieter on Mondays and more able to leave their businesses to spend time at the show."