LIWF to Host IWC Discovery Tasting

London International Wine Fair organiser, Brintex, has teamed up with the International Wine Challenge, to host the Discovery Tasting at the LIWF in May 2012.  The Discovery Tasting is a key part of the IWC, where wineries seeking UK representation have the opportunity to place their wines in front of UK agents, independent retailers, sommeliers and supermarket buyers.  With the highest concentration of these key personnel under one roof than at any other time of the year, the LIWF offers the perfect platform for the Discovery Tasting.

The Discovery Tasting provides buyers with the opportunity to taste, at their leisure, without interruption, any style of wine from anywhere in the world that is looking for an importer and has entered the IWC. Wines are grouped by country, enabling tasters to browse through any section in which they're looking to fill gaps on their shelves.

James Murray, LIWF and Distil event director commented: "The LIWF is all about discovery - it provides not only the ideal forum for wineries seeking representation in the UK, and therefore a perfect fit for the Discovery Tasting, but will also offer added value to the independent retailers, online retailers, agents, buyers and sommeliers visiting the show."  

Chris Ashton, IWC Event Director added: "It's great news for all entrants in the IWC Discovery tasting to be made available to the thousands of UK buyers that come to the LIWF. The IWC is delighted to present hundreds wines from all over the world to the UK trade. It will be a great opportunity for buyers looking to fill gaps and find some wonderful award winning wines looking for representation in the UK."

-ends-

December 2011

For further information, please contact:

Naomi Broadfoot       
Relish PR     T: 07791 843258               
E:  naomi@relish-pr.co.uk