LIWF to Host IWC Discovery Tasting
London International Wine Fair organiser, Brintex, has teamed up
with the International Wine Challenge, to host the Discovery
Tasting at the LIWF in May 2012. The Discovery Tasting is a
key part of the IWC, where wineries seeking UK representation have
the opportunity to place their wines in front of UK agents,
independent retailers, sommeliers and supermarket buyers.
With the highest concentration of these key personnel under one
roof than at any other time of the year, the LIWF offers the
perfect platform for the Discovery Tasting.
The Discovery Tasting provides buyers with the opportunity to
taste, at their leisure, without interruption, any style of wine
from anywhere in the world that is looking for an importer and has
entered the IWC. Wines are grouped by country, enabling tasters to
browse through any section in which they're looking to fill gaps on
their shelves.
James Murray, LIWF and Distil event director commented: "The LIWF
is all about discovery - it provides not only the ideal forum for
wineries seeking representation in the UK, and therefore a perfect
fit for the Discovery Tasting, but will also offer added value to
the independent retailers, online retailers, agents, buyers and
sommeliers visiting the show."
Chris Ashton, IWC Event Director added: "It's great news for all
entrants in the IWC Discovery tasting to be made available to the
thousands of UK buyers that come to the LIWF. The IWC is delighted
to present hundreds wines from all over the world to the UK trade.
It will be a great opportunity for buyers looking to fill gaps and
find some wonderful award winning wines looking for representation
in the UK."
-ends-
December 2011
For further information, please contact:
Naomi Broadfoot
Relish PR T: 07791 843258
E: naomi@relish-pr.co.uk
